When it comes to printed materials—whether business cards, brochures, flyers, booklets, or posters—the choice of paper and finish is just as important as the design itself. The right printing material makes your brand look premium, enhances readability, and leaves a lasting impression. At QuickPrints, we offer a wide range of printing options, and in this guide, we’ll help you understand how to choose the perfect paper and finish for your next project.
1. Understanding Paper Weight (GSM)
Paper weight is measured in GSM (Grams Per Square Meter). Higher GSM means thicker and more durable paper.
- 80–150 GSM: Best for flyers, menus, leaflets, and letterheads.
- 170–250 GSM: Ideal for premium brochures, posters, and high-quality promotional materials.
- 300–400+ GSM: Commonly used for business cards, invitation cards, and luxury postcards.
Choosing the correct GSM ensures your print not only looks good but also feels high-quality in hand.
2. Matte vs Gloss: Which Is Better?
Gloss Finish
Glossy paper has a reflective sheen, making colors look vibrant and photos appear sharp.
Best for:
- Photo-rich flyers
- Posters
- Banners and marketing materials
Matte Finish
Matte has a smooth, non-shiny surface that gives a premium, elegant look.
Best for:
- Business cards
- Text-heavy brochures
- Professional reports
- Invitations
If you want readability and a formal appearance, choose matte. If you want punchy, high-impact visuals, choose gloss.
3. Special Finishes for a Premium Look
If you want your print to stand out even more, consider these advanced finishes:
- UV Coating: High-shine, protective gloss—great for premium marketing materials.
- Lamination (Matte or Gloss): Extra durability and premium texture.
- Spot UV: Adds shine to specific areas (like logos).
- Textured Card: Linen, kraft, or embossed materials for luxury branding.
Premium finishes enhance your brand identity and increase customer trust.
Conclusion
Your printed material is often the first interaction customers have with your brand. Choosing the right paper type, weight, and finish ensures your message looks professional, attractive, and memorable. At QuickPrints, we help you achieve premium quality with the right printing recommendations—every time.